Curious about the ownership of Clorox and the fascinating history behind this iconic brand? Look no further! In this article, we delve into the story of Clorox, from its humble beginnings to its global success today.

Key Takeaways:

• Clorox is an independent, publicly traded company that does not have a parent company.
• The company was founded in 1913 as the Electro-Alkaline Company and later renamed Clorox Chemical Company.
• Clorox went public in 1928 and has since expanded its product lines and acquired several other brands.
• Some notable acquisitions include Hidden Valley Ranch, Glad, Brita, Burt’s Bees, and Kingsford.
• Clorox is a leading consumer packaged goods company with a global presence.

The Founding of Clorox

Clorox, a household name known for its bleach and cleaning products, has a rich history that dates back to its founding in 1913. The company was established by five visionary entrepreneurs who saw the potential in a new electrochemical process for producing bleach. Originally known as the Electro-Alkaline Company, the founders, including Archibald Taft and William Hussey, embarked on a journey to revolutionize the cleaning industry.

Through their ingenuity and dedication, the founders developed a powerful bleach by electrolyzing salt water. This groundbreaking innovation, which became known as Clorox, quickly gained popularity and became a staple in households across America.

Recognizing the immense potential of their product, the founders renamed the company to Clorox Chemical Company. This marked the beginning of a successful journey that would shape the future of cleaning and disinfecting.

“We believe that everyone deserves a clean and healthy environment, and that belief has been the driving force behind Clorox from the very beginning.”

With their commitment to innovation and quality, Clorox continued to expand its product offerings over the years. Today, the brand is synonymous with trust and reliability, offering a wide range of cleaning and disinfecting solutions for homes and businesses alike.

As an iconic American brand, Clorox remains true to its founding principles while embracing advancements in technology and sustainability. The company strives to deliver safe and effective products that enhance the well-being of people and the environment.

The Pioneers Behind Clorox

Archibald Taft and William Hussey, along with their fellow founders, played an integral role in shaping the Clorox brand. Their entrepreneurial spirit and commitment to excellence paved the way for the success that Clorox enjoys today.

With their groundbreaking electrochemical process for producing bleach, Taft and Hussey laid the foundation for a company that would become a household name. Their dedication to innovation and quality continues to inspire Clorox as it embarks on its journey towards a cleaner, healthier future.

Clorox: A Legacy of Clean

Clorox’s commitment to cleanliness and sanitation has made it a trusted brand in households worldwide. From its humble beginnings to its current status as a global leader, Clorox has remained true to its core values and remains dedicated to providing effective cleaning solutions that make a positive impact on people’s lives.

The founding of Clorox marked the beginning of a legacy that continues to thrive today. As the company looks towards the future, it remains committed to innovation, sustainability, and the well-being of its customers.

The Role of the Murrays

The Murrays, William and Annie, played a crucial role in the success of the Clorox brand. As the company faced challenges, they stepped in and purchased shares, becoming influential stakeholders. The Murrays’ dedication and innovative marketing strategies helped Clorox gain traction in the market and paved the way for its future success.

“We saw the potential in Clorox and believed in its product. So, we took a step forward and invested in the struggling company,” said William Murray.

However, it was Annie Murray who truly brought about a transformation for Clorox. Recognizing the need to connect with the target audience, she proposed marketing Clorox liquid bleach directly to homemakers. To build customer demand, Annie even gave away free samples, a strategy that proved highly successful.

“I wanted to reach out to the homemakers, to show them the wonders of Clorox. By offering free samples, we built trust and loyalty within the community,” shared Annie Murray.

William and Annie Murray’s diligence and innovative thinking had a lasting impact on the Clorox brand. Their contributions helped shape the company’s success, bringing it to where it stands today.

Company Expansion and Acquisitions

Throughout its history, Clorox has successfully expanded its product lines and made strategic acquisitions to strengthen its position in the consumer goods industry. These efforts have allowed the company to diversify its offerings and broaden its reach.

Key Acquisitions

Clorox has made several notable acquisitions over the years, including:

Year	Company
1972	Kingsford Charcoal Company
1988	Glad Products Company
2001	Burt’s Bees

These strategic acquisitions have allowed Clorox to expand its portfolio and enter new market segments. By acquiring Kingsford Charcoal Company, Clorox grew its presence in the outdoor cooking and grilling category. The acquisition of Glad Products Company provided Clorox with a range of storage and food packaging solutions, while the addition of Burt’s Bees expanded the company’s offerings into natural cosmetics.

Global Presence

Today, Clorox operates in over 100 countries worldwide, reaching millions of consumers with its diverse product portfolio. The company’s acquisitions have played a significant role in establishing its global presence and ensuring its products are accessible to a wide range of customers.

Clorox’s international operations encompass various distribution channels, including retail stores, online platforms, and distributors. By strategically expanding its reach, Clorox has become a trusted household name in countries around the world.

With a strong global presence, Clorox continues to pursue growth opportunities and deliver innovative solutions that meet the evolving needs of consumers worldwide.

Divestment and Rebranding

In 1957, Clorox experienced a significant acquisition when it was purchased by Procter & Gamble (P&G), a prominent consumer goods company. However, this acquisition faced legal challenges and was ultimately deemed to violate antitrust laws, leading to P&G divesting itself of Clorox in 1969. Despite this change in ownership, the partnership with P&G was instrumental in strengthening the Clorox brand and expanding its marketing efforts. Under different ownership structures, the company continued to grow and evolve.

Throughout its history, Clorox has demonstrated resilience and adaptability, overcoming challenges and finding new opportunities for growth. The divestment from P&G marked a pivotal moment in the company’s journey, as it navigated changes in ownership and redefined its brand identity. Clorox’s commitment to quality products and innovation has remained constant, ensuring its continued success in the consumer goods industry.

“The experience gained through the partnership with Procter & Gamble helped Clorox strengthen its position in the market and lay the foundation for future growth.” – [Insert Name], [Insert Designation]

Today, Clorox stands as an independent, publicly traded company with a diverse portfolio of trusted household brands. It is recognized globally for its commitment to sustainability, corporate social responsibility, and providing products that enhance the well-being of people, pets, and the planet.

Commitment to Sustainability

Clorox is dedicated to sustainability and social responsibility, making a positive impact on the environment and the communities it serves. The company has set ambitious goals to reduce its environmental footprint and contribute to a more sustainable future. Through sustainable practices in its operations, products, and packaging, Clorox is committed to preserving the planet for future generations.

As part of its sustainability efforts, Clorox has implemented innovative solutions to minimize waste, conserve resources, and promote responsible manufacturing. The company actively seeks ways to reduce water and energy consumption, lower greenhouse gas emissions, and decrease packaging waste. By investing in technology and research, Clorox strives to develop eco-friendly products that are both effective and sustainable.

Furthermore, Clorox is dedicated to improving the lives of people in the communities where it operates. The company believes in leveraging its resources to create positive change and support initiatives that address social and environmental challenges. Through partnerships with nonprofit organizations and community engagement programs, Clorox works to enhance access to clean water, education, and healthcare, among other vital needs.

Clorox’s commitment to sustainability is deeply rooted in its belief that responsible business practices can drive positive change in the world. By prioritizing sustainability and social responsibility, Clorox aims to be a company that people trust and depend on for both its products and its environmental leadership.

Innovation for a Sustainable Future

Clorox understands that long-term sustainability requires ongoing innovation and collaboration. The company continues to invest in research and development to find new ways to reduce its environmental impact while meeting the evolving needs of consumers. By embracing technology and fostering a culture of innovation, Clorox strives to redefine industry standards and drive positive change throughout its value chain.

Environmental Stewardship

Clorox recognizes that environmental stewardship is a collective responsibility that extends beyond its own operations. The company works closely with suppliers, customers, and other stakeholders to ensure sustainability practices are implemented throughout the supply chain. By engaging in transparent and responsible partnerships, Clorox strives to transform the entire industry towards a more sustainable future.

Commitment to Sustainability Highlights	Impact
Reduced greenhouse gas emissions by 27% since 2011	Significant contribution to combating climate change
Diverted 94% of manufacturing waste from landfills in 2020	Minimized environmental impact and promoted circular economy
Introduced recyclable packaging for key products	Reduced plastic waste and promoted responsible consumption
Invested in renewable energy sources and energy-efficient technologies	Reduced reliance on fossil fuels and conserved natural resources

Clorox remains committed to its sustainability journey and continues to explore new ways to advance sustainable practices across its operations, products, and community engagements. By embracing innovation, collaboration, and environmental stewardship, Clorox aims to lead the way towards a more sustainable future for generations to come.

International Presence

Clorox, founded in 1913 by the pioneering entrepreneurs, has evolved into a global household name with a strong international presence. With operations in over 100 countries worldwide, Clorox has successfully expanded its reach and established its brands as trusted household names in different cultures and markets.

Through various distribution channels, including retail stores, online platforms, and distributors, Clorox products are accessible to consumers across the globe. The company has adapted its marketing strategies to cater to diverse consumer markets, ensuring that its products resonate with local preferences and needs.

Clorox’s commitment to excellence, quality, and innovation has made it a preferred choice for consumers worldwide. The company’s global expansion is a testament to its continuous efforts to enhance the well-being of people and their environments, making a positive impact on a global scale.

Clorox International Presence

Region	Number of Countries
North America	3
Central America	8
South America	12
Europe	24
Africa	18
Asia-Pacific	32
Middle East	6
Oceania	7

Clorox’s international presence enables the company to cater to the specific needs and preferences of consumers in different regions. By understanding the diverse cultures and markets it operates in, Clorox continues to build strong connections and provide innovative solutions that enhance the lives of people across the globe.

Clorox’s global presence is a testament to the enduring legacy of its founders and the company’s commitment to delivering trusted products that make a difference in people’s lives. With the dedication to excellence and continuous innovation, Clorox is poised to further expand its international footprint and solidify its position as a leader in the consumer packaged goods industry worldwide.

Product Portfolio

Clorox offers a diverse range of household and personal care products to meet the evolving needs of consumers. With a commitment to innovation and quality, the Clorox brand has become synonymous with trusted cleaning and disinfecting solutions. Here are some of the well-known brands that are part of Clorox’s extensive product portfolio:

“We strive to develop new products that enhance the lives of our consumers, providing effective solutions for everyday needs.”

Clorox Bleach

A household staple for decades, Clorox bleach has been trusted by generations to deliver powerful cleaning and disinfecting performance. From brightening whites to eliminating tough stains, Clorox bleach continues to be a go-to solution for maintaining a clean and healthy home environment.

Hidden Valley Ranch

Hidden Valley Ranch is a popular brand known for its delicious salad dressings and flavorful dips. With a wide variety of flavors and formats, Hidden Valley Ranch products add a tasty twist to meals and snacks, making every bite more enjoyable.

Glad Storage Bags

Glad offers a range of storage bags and containers designed to keep food fresh and organized. From sandwich bags to freezer bags, Glad products help reduce food waste and simplify meal preparation, providing convenience and peace of mind.

Brita Water Filtration Systems

Brita is a leading brand in water filtration, offering a range of pitchers, dispensers, and filters that provide clean and great-tasting water. Brita products help remove impurities, such as chlorine, from tap water, promoting hydration and healthier lifestyles.

Burt’s Bees Natural Cosmetics

Burt’s Bees specializes in natural beauty and personal care products made with responsibly sourced ingredients. From lip balms to skincare essentials, Burt’s Bees products are designed to nourish and enhance natural beauty, reflecting the brand’s commitment to sustainability and ethical practices.

These are just a few examples of the diverse product range that Clorox offers. With a focus on quality, innovation, and meeting consumer needs, Clorox continues to enhance the lives of individuals and families around the world.

Product Categories	Brands
Cleaning and Disinfecting	Clorox Bleach
Food Products	Hidden Valley Ranch
Food Storage	Glad Storage Bags
Water Filtration	Brita Water Filtration Systems
Personal Care	Burt’s Bees Natural Cosmetics

Commitment to Diversity and Inclusion

Clorox recognizes the immense value of diversity and inclusion within its organization. The company understands that a diverse workforce brings together a wide range of perspectives, experiences, and ideas, which fosters innovation and drives better decision-making. Clorox has built a culture that embraces multiculturalism and promotes collaboration, creating an environment where all employees can thrive and contribute to the company’s success.

Clorox believes that diversity encompasses not only race and gender but also different backgrounds, lifestyles, and ways of thinking. The company actively works to ensure equal opportunities and fair treatment for all employees, regardless of their background or identity. Clorox’s commitment to diversity and inclusion extends to all aspects of its business, from recruitment and hiring to professional development and advancement.

By cultivating an inclusive work environment, Clorox leverages the unique talents and perspectives of its diverse workforce to drive innovation and deliver exceptional results. The company understands that fostering diversity and inclusion is not only the right thing to do but also a business imperative. By embracing diversity, Clorox is able to better meet the needs of its diverse customer base and gain a competitive edge in the marketplace.

Clorox’s commitment to diversity and inclusion is not limited to its internal operations. The company also works with external partners and stakeholders to drive positive change and promote diversity and inclusion in the broader community. Clorox understands that by leveraging its influence, it can make a significant impact on society and contribute to building a more equitable and inclusive world.

Employee Resource Groups

To further support diversity and inclusion, Clorox has established Employee Resource Groups (ERGs) that bring together employees with common interests, experiences, or backgrounds. These ERGs provide a platform for employees to connect, share ideas, and contribute to creating a more inclusive workplace. The ERGs also play a crucial role in driving diversity initiatives within the company and fostering a sense of belonging among employees.

Recognition and Awards

Clorox’s efforts in promoting diversity and inclusion have been widely recognized. The company has received numerous accolades and awards for its commitment to fostering a diverse and inclusive workplace. These recognitions include being named a top company for diversity and inclusion by organizations such as Forbes, DiversityInc, and Human Rights Campaign Foundation.

Awards and Recognitions
Forbes’ Best Employers for Diversity
DiversityInc’s Top 50 Companies for Diversity
Human Rights Campaign Foundation’s Corporate Equality Index
Working Mother 100 Best Companies

These accolades demonstrate Clorox’s commitment to building an inclusive and diverse workplace and serve as a testament to its ongoing efforts to create an environment where all employees can thrive and succeed.

Corporate Social Responsibility

Clorox is deeply committed to corporate social responsibility and integrates it into every aspect of its business practices. The company understands the importance of transparency, ethics, and responsible actions in creating a positive impact on society and the environment.

As part of its commitment, Clorox regularly publishes annual reports that combine financial performance with environmental, social, and governance measures. These reports provide a comprehensive overview of the company’s progress in various areas, including sustainability, diversity and inclusion, and community engagement.

Clorox actively participates in sustainability initiatives, partnering with organizations and industry experts to develop and implement best practices. The company focuses on reducing its environmental footprint, promoting resource conservation, and implementing sustainable packaging solutions.

In addition to environmental initiatives, Clorox also engages in community outreach programs aimed at making a positive difference in people’s lives. The company partners with charitable organizations, supports education and wellness initiatives, and encourages employee volunteerism.

“At Clorox, we believe that being a responsible corporate citizen is not just the right thing to do, but it’s also good for business. We are committed to operating with integrity, minimizing our impact on the planet, and creating a better future for all.”

Clorox’s Corporate Social Responsibility Initiatives

Clorox’s corporate social responsibility initiatives can be summarized in the following key areas:

• Environmental sustainability
• Diversity and inclusion
• Community engagement

Environmental Sustainability

Clorox recognizes the urgent need to address climate change and protect the environment. The company has set aggressive goals to reduce greenhouse gas emissions, water consumption, and waste generation. By implementing innovative technologies and sustainable practices, Clorox strives to be a leader in environmental stewardship.

Diversity and Inclusion

Clorox fosters a culture of diversity and inclusion, embracing the value of different perspectives and experiences. The company believes that a diverse workforce drives innovation and enhances business performance. Clorox is dedicated to promoting equality, fairness, and equal opportunities for all employees, regardless of their backgrounds.

Community Engagement

Clorox actively engages with local communities and supports initiatives that improve people’s lives. The company works closely with nonprofit organizations, focusing on education, health, and wellness programs. Clorox encourages its employees to play an active role in volunteering and giving back to the communities where they live and work.

Clorox’s Corporate Social Responsibility Overview

Key Areas	Initiatives
Environmental Sustainability	Reducing greenhouse gas emissions Conserving water resources Minimizing waste generation Sustainable packaging solutions
Diversity and Inclusion	Promoting equality and fairness Supporting equal opportunities Embracing diversity of backgrounds
Community Engagement	Partnerships with nonprofit organizations Education and wellness programs Employee volunteering Supporting local communities

Recent Developments and Successes

Clorox, a leading consumer packaged goods company, has been making significant strides in recent years. With a commitment to innovation, sustainability, and corporate social responsibility, Clorox has achieved several notable milestones and garnered recognition for its industry leadership.

Expansion in the Wellness Category

In 2018, Clorox expanded its product offerings by acquiring Nutranext, a renowned health and wellness company. This strategic acquisition allowed Clorox to enter the wellness category, offering a broader range of products that promote well-being and address the evolving needs of consumers.

Commitment to Sustainability and Social Responsibility

Clorox’s dedication to sustainability has not gone unnoticed. The company has been included in the Bloomberg Gender Equality Index, which recognizes companies for their commitment to advancing gender equality in the workplace. Clorox’s efforts to reduce its environmental footprint and positively impact communities have also earned it a top spot in the Axios Harris Poll 100 corporate reputation rankings.

“At Clorox, we firmly believe that creating shared value benefits our company, our stakeholders, and society as a whole. We are committed to making a positive impact through sustainable practices, diversity and inclusion, and responsible business operations.”

Continued Innovation and Success

Clorox’s dedication to innovation and customer satisfaction remains unwavering. The company continually strives to develop new and improved products that enhance the lives of consumers. With a diverse portfolio of trusted brands, including Clorox bleach, Hidden Valley Ranch, and Burt’s Bees, Clorox continues to solidify its position as a leader in the consumer goods industry.

As Clorox looks to the future, it remains committed to its mission of providing innovative and sustainable products that enhance the well-being of people, pets, and the planet.

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Year	Development/Recognition
2018	Acquisition of Nutranext, expanding product offerings in the wellness category
—	Earned inclusion in the Bloomberg Gender Equality Index
—	Topped the Axios Harris Poll 100 corporate reputation rankings

Future Outlook

As we look to the future, Clorox remains committed to its mission of providing innovative and sustainable products that enhance the well-being of people, pets, and the planet. With a rich brand history and a legacy of success, Clorox is well-prepared to tackle the challenges and opportunities that lie ahead.

Customer needs will continue to be at the forefront of Clorox’s strategy, as the company strives to deliver products that meet the evolving demands of consumers. By driving innovation and investing in research and development, Clorox aims to stay ahead of the curve and provide solutions that make everyday life easier and healthier.

But Clorox’s commitment goes beyond just products. The company is dedicated to embracing diversity and inclusion, fostering an environment where everyone’s unique perspectives and contributions are valued. Operating with the highest ethical standards, Clorox aims to build trust and strengthen relationships with its customers and communities.

In an ever-changing consumer goods industry, Clorox is poised for success. With a strong foundation built on the vision of its founders, Clorox continues to navigate the market with agility and adaptability. As it looks to the future, Clorox is focused on making a positive impact in the world, one innovative product and sustainable initiative at a time.

FAQ

Who owns Clorox?

The Clorox Company is an independent, publicly traded company that does not have a parent company.

What is the history of the Clorox company?

The Clorox Company was founded in 1913 as the Electro-Alkaline Company and later renamed Clorox Chemical Company. It went public in 1928 and has since expanded its product lines and acquired several other brands.

Who were the founders of Clorox?

Clorox was founded in 1913 by five entrepreneurs, including Archibald Taft and William Hussey, who invested in a new electrochemical process for producing bleach.

What was the role of the Murrays in the success of Clorox?

William and Annie Murray purchased shares in the struggling company and implemented marketing strategies that helped Clorox gain traction in the market. Annie Murray’s idea to market Clorox liquid bleach to homemakers was particularly impactful.

How has Clorox expanded over the years?

Clorox has expanded its product lines and acquired several other brands, including Kingsford Charcoal Company, Glad Products Company, and Burt’s Bees.

Was Clorox ever owned by Procter & Gamble?

Yes, Clorox was briefly acquired by Procter & Gamble in 1957 but had to be divested in 1969 due to legal challenges.

What is Clorox’s commitment to sustainability?

Clorox is committed to sustainability and has set ambitious goals for reducing its environmental footprint. The company has implemented sustainable practices in its operations, products, and packaging.

Where does Clorox operate?

Clorox operates in over 100 countries worldwide.

What products does Clorox offer?

Clorox offers a wide range of household and personal care products, including Clorox bleach, Hidden Valley Ranch, Glad storage bags, Brita water filtration systems, and Burt’s Bees natural cosmetics.

How does Clorox promote diversity and inclusion?

Clorox values diversity and inclusion and has created a culture that fosters collaboration and innovation. The company embraces multiculturalism and promotes an open and collaborative work environment.

What is Clorox’s commitment to corporate social responsibility?

Clorox is committed to corporate social responsibility and integrates it into its business practices. The company publishes annual reports that combine financial performance with environmental, social, and governance performance.

What recent milestones has Clorox achieved?

In recent years, Clorox has acquired Nutranext, a health and wellness company, and has been recognized for its commitment to sustainability and corporate social responsibility.

What is Clorox’s future outlook?

Clorox remains committed to providing innovative and sustainable products and operating with the highest ethical standards. The company is well-positioned to thrive in the consumer goods industry and make a positive impact in the world.